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The Pitch

The case for building a national community for homeschool athletics — for coaches, parents, sponsors, and college partners.

The Case for NHAA

Four sections. The problem, the proof, the vision, and how to get involved.

Opening

The Proof

The Vision

The Ask

1

Opening

The Problem

Statement
Most homeschool football programs are built on the passion of a single family. When that family leaves, the program collapses. This doesn't have to be the story.

Key Insight

Every coach has seen a program die. Some are afraid theirs is next.

The Numbers

Data
~4 million homeschooled students. 100+ football programs nationwide. 5.4% growth rate. 8.26 million high school athletes (all-time record). And ZERO national associations providing year-round operational support.

Key Insight

Zero. That’s the number of national associations providing year-round support to homeschool sports programs.

2

The Proof

A Program Built to Last: 20+ Years

Case Study
4 head coaches. 17.5-year average tenure for coordinators. None of whom currently have sons in the program. That’s not luck. That’s culture.

Key Insight

When coordinators stay even after their kids graduate, you know the mission is bigger than convenience.

What Makes It Work

Framework
The Five Pillars: 1. Vision & Mission Clarity 2. Leadership Continuity 3. Parent Culture 4. Financial Sustainability 5. Community Identity

Key Insight

These aren’t theoretical. Each one has 20 years of evidence behind it. Explore the Playbook for practical depth on each.

The Indiana Lesson

Story
Indiana University football went 3-9. Then Curt Cignetti arrived. Two years later: 16-0, national champions. His secret wasn't scheme — it was culture. "I don't talk about winning. I talk about the process."

Key Insight

The lesson is universal: culture first, results follow. The same principle that built a 20-year homeschool program took Indiana from 3-9 to 16-0.

3

The Vision

What If Programs Didn't Build Alone?

Vision
What if there was a national community that shared playbooks, hosted gatherings, connected coaches, partnered with colleges, and gave every program access to the tools they need to build something that lasts?

Key Insight

That’s what the NHAA is building — the first national home for homeschool athletics.

The Expanding Vision

Diagram
It starts with homeschool football (~100+ programs nationwide). Expands to all homeschool sports (basketball, soccer, baseball, track, cheer, band). Grows to include university model schools and Christian school co-ops. Becomes the national network homeschool athletics has never had.

Key Insight

Starting with football. Growing into every homeschool sport. This is bigger than most people realize.

Five Things We Deliver

List
1. Shared Wisdom — white papers, case studies, practical playbooks 2. Community — monthly calls, annual retreats, regional gatherings 3. Tools — Team Scout for communication, organization, merch, ad sales 4. Identity — unified brand, merch, and shared purpose 5. Partnerships — NAIA colleges, FCA, foundations, business sponsors

Key Insight

These aren’t promises — they’re deliverables. The white papers, website, and platform already exist.

4

The Ask

What We're Asking

Commitment
Tier 1: Subscribe — free, get the newsletter and white papers. Tier 2: Join — monthly 30-minute call, share challenges, help shape it. Tier 3: Lead — become a regional ambassador, host a gathering. Tier 4: Found — advisory circle, help build the foundation.

Key Insight

Start anywhere. The most common entry point is Tier 2 — 30 minutes a month with coaches who get it.

The Timeline

Roadmap
Phase 1: Lay the foundation — advisory circle, NHAA website, first outreach. Phase 2: Connect & listen — one-on-one calls, first group call. Phase 3: Build resources — white papers, guides, event planning. Phase 4: Gather & grow — first in-person event, expand reach. Phase 5: Formalize — name, membership, annual conference, national directory.

Key Insight

We’re not waiting — we’re already building. Five clear phases from foundation to formalization.

The Closing Question

Statement
There are 100+ homeschool football programs across the country — and hundreds more homeschool sports teams. Most of them are building in isolation. What if they didn't have to?

Key Insight

If you want to be part of building what homeschool athletics has always needed — we’d love to have you.

Key Audiences

Different people have different needs — and different reasons to get involved. Here's how NHAA serves each audience.

Coaches

"You're not alone in this. There are 100+ programs just like yours — facing the same challenges."

"What if the best practices from the strongest programs were available to everyone?"

"We're not asking you to change how you run your program. We're asking if you want to be part of a community that helps each other."

"One call a month. That's the commitment. Share what's working. Hear what others are doing. Build relationships."

Parents

"This isn't just on the coaches. This is on you too."

"Your program is only as strong as the parent culture that supports it."

"We have practical resources for building community — even when you don't know anybody yet."

"When you invest in the culture, your kids get something they'll carry for the rest of their lives."

Sponsors & Partners

"Homeschooling is the fastest-growing segment of K-12 education in America."

"4 million students, 5.4% annual growth, and no national sports infrastructure. That's the opportunity."

"We're building the first association that supports these programs year-round — and your brand can be part of the foundation."

"This isn't a charity ask. This is a strategic investment in a growing market with deep values alignment."

College Partners

"Homeschool athletes are some of the most character-driven, academically disciplined recruits you'll find."

"There's no recruiting calendar in NAIA — which means year-round relationships matter more than anything."

"We can be your pipeline to a growing pool of student athletes who align with your institutional mission."

"99 NAIA football programs, many Christian-affiliated. This is a natural partnership."

Share the Vision

Want to share NHAA with someone? Here are sample messages you can personalize and send to coaches, parents, or anyone who should know about this.

The NHAA is being built by programs like yours. The best version of this story is the one that includes your program too.