Foundation Roadmap Playbook Movement Pitch

Ready to Share the Vision

The Pitch

A keynote-ready framework for presenting the vision to coaches, parents, sponsors, and college partners. Use it as-is or adapt it for your audience.

Keynote Flow

Four sections. Twelve slides. Problem, proof, vision, ask. Each slide includes speaker notes for the presenter.

Opening

The Proof

The Vision

The Ask

Opening

The Problem

Statement

Most homeschool football programs are built on the passion of a single family. When that family leaves, the program collapses. This doesn't have to be the story.

Speaker Notes

Start with the pain. Every coach in the room has seen a program die. Some of them are afraid theirs is next. Name it.

The Numbers

Data

~4 million homeschooled students. 100+ football programs nationwide. 5.4% growth rate. 8.26 million high school athletes (all-time record). And ZERO national associations providing year-round operational support.

Speaker Notes

Let the zero land. Pause after it. That's the gap. That's why we're here.

The Proof

Christ Prep Football: 20+ Years

Case Study

4 head coaches. 17.5-year average tenure for coordinators. None of whom currently have sons in the program. That's not luck. That's culture.

Speaker Notes

Emphasize: the coordinators stay even after their kids are gone. That's the proof that mission > convenience.

What Makes It Work

Framework

Coach Hurley's Five Pillars: 1. Vision & Mission Clarity 2. Leadership Continuity 3. Parent Culture 4. Financial Sustainability 5. Community Identity

Speaker Notes

These aren't theoretical. Each one has 20 years of evidence behind it. Reference the white papers on the Playbook page for depth on each.

The Indiana Lesson

Story

Indiana University football went 3-9. Then Curt Cignetti arrived. Two years later: 16-0, national champions. His secret wasn't scheme — it was culture. "I don't talk about winning. I talk about the process."

Speaker Notes

This resonates because it's recent and dramatic. But the lesson is universal: culture first, results follow.

The Vision

What If Programs Didn't Build Alone?

Vision

What if there was a national community that shared playbooks, hosted gatherings, connected coaches, partnered with colleges, and gave every program access to the tools they need to build something that lasts?

Speaker Notes

This is the turn. Move from problem to possibility. Let people imagine it before you name it.

The Expanding Vision

Diagram

It starts with Christ Prep Football (the model). Expands to homeschool football teams (~100+ nationwide). Grows to all homeschool sports (track, basketball, cheer, band). Reaches university model schools and Christian school co-ops.

Speaker Notes

Reference the concentric circles diagram from the Roadmap. This is the visual that makes people go 'oh — this is bigger than I thought.'

Five Things We Deliver

List

1. Shared Wisdom — white papers, case studies, practical playbooks 2. Community — monthly calls, annual retreats, regional gatherings 3. Tools — Team Scout for communication, organization, merch, ad sales 4. Identity — unified brand, merch, and shared purpose 5. Partnerships — NAIA colleges, FCA, foundations, business sponsors

Speaker Notes

Keep this concrete. Not promises — deliverables. Some of these already exist (the white papers, the website). Show them.

The Ask

What We're Asking

Commitment

Tier 1: Subscribe — free, get the newsletter and white papers. Tier 2: Join — monthly 30-minute call, share challenges, help shape it. Tier 3: Lead — become a regional ambassador, host a gathering. Tier 4: Found — advisory circle, help build the foundation.

Speaker Notes

Start with Tier 2. That's the real ask. 30 minutes a month. Tell a few people. That's it. Make it feel small and achievable.

The Timeline

Roadmap

Weeks 1-4: Lay the foundation — advisory circle, NHAA website, first outreach. Weeks 5-10: Connect & listen — one-on-one calls, first group call. Weeks 11-18: Build resources — white papers, guides, event planning. Weeks 19-30: Gather & grow — first in-person event, expand reach. Weeks 31-52: Formalize — name, membership, annual conference, national directory.

Speaker Notes

Weeks, not months. This communicates urgency and credibility. We're not waiting — we're already building.

The Closing Question

Statement

There are 100+ homeschool football programs across the country — and hundreds more homeschool sports teams. Most of them are building in isolation. What if they didn't have to?

Speaker Notes

End where you started — with the pain — but now with a door open. Pause. Let it sit. Then: 'If you want to be part of this, talk to me after.'

Talking Points by Audience

Different audiences need different messages. Use these as starting points for one-on-one conversations, emails, or group presentations.

To Coaches

"You're not alone in this. There are 100+ programs just like yours — facing the same challenges."

"What if the best practices from the strongest programs were available to everyone?"

"We're not asking you to change how you run your program. We're asking if you want to be part of a community that helps each other."

"One call a month. That's the commitment. Share what's working. Hear what others are doing. Build relationships."

To Parents

"This isn't just on the coaches. This is on you too."

"Your program is only as strong as the parent culture that supports it."

"We have practical resources for building community — even when you don't know anybody yet."

"When you invest in the culture, your kids get something they'll carry for the rest of their lives."

To Potential Sponsors

"Homeschooling is the fastest-growing segment of K-12 education in America."

"4 million students, 5.4% annual growth, and no national sports infrastructure. That's the opportunity."

"We're building the first association that supports these programs year-round — and your brand can be part of the foundation."

"This isn't a charity ask. This is a strategic investment in a growing market with deep values alignment."

To College Partners

"Homeschool athletes are some of the most character-driven, academically disciplined recruits you'll find."

"There's no recruiting calendar in NAIA — which means year-round relationships matter more than anything."

"We can be your pipeline to a growing pool of student athletes who align with your institutional mission."

"99 NAIA football programs, many Christian-affiliated. This is a natural partnership."

Outreach Templates

Copy, personalize, send. These templates are starting points for Coach Hurley's initial outreach.

Email: Coach-to-Coach (Initial Outreach)

Subject: What if homeschool football programs didn't have to build alone?

Hey [Coach Name],

Tom Hurley here — head coach at Christ Prep Football in Kansas City. We've been running our program for 20+ years and I've been thinking a lot about something.

Most homeschool football programs are built on the passion of one or two families. When they move on, the program struggles or folds. I've seen it happen too many times.

I'm reaching out to a small group of coaches to explore what it would look like to build something together — a community that shares best practices, resources, and support so that no program has to figure it all out alone.

Nothing fancy yet. Just a monthly 30-minute call with coaches who care about building programs that last. Would you be interested in joining the first one?

No obligations. Just a conversation with people who get it.

Grace and peace,

Coach Tom Hurley

Christ Prep Football | Kansas City, KS

Email: Post-Call Follow-Up

Subject: Great talking with you — here's what's next

Hey [Coach Name],

Grateful for the conversation on [date]. It confirmed what I already suspected — we're all facing the same challenges, and we're all building in isolation.

Here's what came up on the call:

- [Theme 1 from the call]
- [Theme 2 from the call]
- [Theme 3 from the call]

I've put together some resources based on what we discussed. You can find them at [NHAA website link].

Next call is [date/time]. Same format — 30 minutes, share what's working, hear what others are doing.

If you know another coach who should be in this conversation, forward this along. The more programs at the table, the stronger we all get.

Building together,

Coach Tom

Email: Parent Community Invitation

Subject: Your role in building something that lasts

Hi [Parent Name],

I want to share something we're building — and I want to be upfront: this isn't just a coaches' thing.

The truth is, a homeschool sports program is only as strong as the parent community around it. You set the tone. You build the relationships. You create the culture your kids grow up in.

We're connecting parents across homeschool programs who want to do this well — who want practical ideas for building community, supporting coaches, and creating an experience their kids will carry for life.

No huge commitment. Just an email list with practical resources and occasional parent-focused content. If that interests you, sign up at [NHAA website link].

This is bigger than football. This is about building something that lasts.

With gratitude,

Coach Tom Hurley

This presentation is a living document. As the movement grows, so does the story we tell. The best version of this pitch is the one that includes your program's story too.